Preaching what we practise

Interested in the product we’re talking about? You can buy it here. Like this blog post? Here’s another one. Whether your website is packed with internal links at every opportunity or there’s only one or two on each page, you probably think of them primarily as a way to keep users browsing for as long […]

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it that way. Using website design to boost conversions isn’t just about all-singing, all-dancing innovations like Amazon’s one-click ordering – the […]

A Google My Business account (commonly referred to as a GMB in the SEO world) is a free method of achieving increased online visibility. It allows you to connect with customers across Google search results and Google Maps. A GMB listing plays a major role in local SEO and if you don’t currently have one […]

It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before hitting publish, you’ll remember to type out a quick tweet-sized blurb that tries (and often fails) to summarise what you’ve […]

How can you make a user experience on your website smooth and enjoyable for the user? When designing a website it is best practice to make it easy to navigate, read, and make sure the user gets what they want from it.  So who is ‘accessible website design’ for? The answer is everyone! The core […]