Preaching what we practise

A great digital PR campaign has solid foundations: it’s well-researched, relevant and compelling. Having reliable data to form the basis of a campaign not only adds credibility — it can also be an essential part of the storytelling that will elevate the campaign and make it worth publishing. Using data is one of the most […]

Where on earth did 2022 disappear to? Maybe it’s the World Cup being held in December that’s thrown everything off-kilter recently, but this year just seems to have whizzed by. That’s not to say it’s been a quiet 12 months in the world of digital advertising of course. As has become the norm recently, platforms […]

Knowing what users are searching for across different international regions is crucial if you’re moving into other markets. What works well in the UK is unlikely to yield the same level of success in other countries. Understanding the target audience and their search engines Having a good understanding of the language and culture of the […]

How can you ensure your landing pages are effective? A good landing page is an essential element of any PPC conversion path. Although we can use a number of different strategies to drive traffic to a website, what users do once they arrive will be directly determined by the landing page.  Thus it is critical […]

Over the course of the last year or so, I’ve seen some increasingly lively debate around the use and importance of SEO SWOT analysis. Many in the industry argue that when devising SEO strategies, it helps you to prioritise recommended activity by the biggest potential impact on growth – or the biggest threat. Whereas others, […]

We have produced a number of audits for clients over the years and identified areas where technical performance could be improved. Often, the same mistakes are made, damaging both organic performance and revenue. In this post, we’ll review some of the most common issues and how you can ensure your website’s foundations are technically sound, […]