Preply – Reactive Digital PR case study

Lauren Field — Fri, 09 Aug 2024 15:42:50 +0000

pieces of coverage

average domain rating

million radio listeners

About the Preply Reactive Digital PR case study

About the client and the brief
What we delivered
The results

About the client and the brief

Preply is an online language learning marketplace connecting more than 32,000 tutors teaching 50 languages to hundreds of thousands of learners in 180 countries worldwide.

Preply began working with Distinctly for digital PR work in their French market to improve brand awareness and gain authoritative links from national and regional French publications. Distinctly started the collaboration looking at digital PR campaigns but then identified a lot of trending news stories and social media trends that were relevant for Preply to provide comment and additional insight. The client agreed on a KPI of 7 linked pieces of coverage per month.

What we delivered

Awareness day calendar

We began by producing an awareness calendar of key dates and events in France across the year, including national holidays, cultural events and more miscellaneous days.

This allowed us to have a forecasted view of our reactive activity for the upcoming months, ensuring we were well-prepared to produce the campaigns in advance of a given awareness day.

Targeted media list building

Our strategy for media list building was dependent on the topic of the reactive campaign. For our study on ‘The most popular Christmas markets in France’, we curated targeted media lists in each region that ranked in the top 10. For those campaigns that were not region specific, such as, ‘The best French dishes, according to social media’, in advance of the national food festival, Gout de France, we used filtered Google searches to identify journalists covering the festival annually as well as those writing about the niche of French food.

Thorough data-led methodologies

Despite not having an on-site landing page, we ensured each mini reactive campaign stood with the same data-led methodologies that our hero campaigns had and were prepared for spotlighting questions from journalists.

The results

We produced a series of 4 reactive campaigns which achieved:

25 pieces of coverage in top-tier national titles and lifestyle publications
An average DR of 66
1.4 million listeners of radio coverage
Around 700k televised news viewers
Coverage on LinkedIn and X

If you are interested in digital PR or link building activity in a market outside of the UK, contact us here or find more information here.

Quote From Client

“The Distinctly team’s efforts secured extensive media coverage with links across both national and regional outlets, with major TV channels, prominently featuring Preply’s research. What set Distinctly apart was not only their impressive results but also their commitment and ease of collaboration.”

Anna Pyshna, PR & Communications Specialist at Preply

Do you want to stand out from the crowd?

"*" indicates required fields

Related case studies

Read case study

View all

The post Preply – Reactive Digital PR case study appeared first on Distinctly.

Case Studies - Distinctly

Preply – Reactive Digital PR case study

About the Preply Reactive Digital PR case study

Quote From Client

Do you want to stand out from the crowd?